Quotable: Sir John Hegarty

When the world zigs, zag. Vorsprung durch Technik. Both of these famous advertising sign-offs, for Levi Strauss and Audi respectively, were devised by world-renowned agency, BBH. The ‘H’ is better known as Sir John Hegarty, creative director and founder of the agency, respected across the industry and a man who knows a thing or two thousand. His beliefs are …

Four great fantasy and science-fiction books

The follow-up to a previous blog, this article looks at four more examples of exceptional literature, specifically focusing on fantasy and science-fiction: Magician Raymond E. Feist At Crydee, Pug, an orphan boy is apprenticed to a master magician. Suddenly the Kingdom is aswarm with alien invaders, destroying the peace of the kingdom. Pug and his …

The advertising worked: a moment of self-awareness

There’s no doubt that marketing works. It influences almost every purchasing decision we make. But how often can you pinpoint the exact campaign or advert that led you to that decision? Working for a creative agency all about making marketing happen, I am perhaps more inclined to notice the b2c marketing campaigns and strategies that …

Coca-Cola lets the masses do the talking

No doubt everyone has seen Coca-Cola’s latest marketing strategy, all about sharing with a friend. If, like me, it has been all over your social media timelines then the strategy has clearly worked in raising awareness of the brand and it’s three main products – Coca-Cola, Diet or Zero. Successful social marketing lets the audience …

A legend lives as the final chapter comes to a close, Sir Alex Ferguson retires

The football world experienced a shock today with the announcement that Manchester United manager, Sir Alex Ferguson, will retire at the end of the 2012/13 season. Supporters wept, arch-rivals rejoiced and the majority of neutrals, myself included, simply applauded the achievements of one of the world’s greatest football managers. Fergie developed a footballing dynasty that …

Love it or hate it, transfer gossip remains infectious

As Christmas and the New Year draw ever closer, it can only mean one thing in football – the January transfer window.  Here we see the transfer gossip go into overdrive as journalists, pundits and fans alike try to out do each other with their latest ‘scoop’. Sky Sports News treat transfer deadline day with the same …