Poor storytelling hinders successful film marketing

Star Trek Into Darkness film marketing

This post hints at spoilers in Star Trek Into Darkness, SPECTRE, Game Of Thrones and Star Wars: The Force Awakens. Film studios have been heavily criticised in recent years for for frankly half-hearted attempts to hoodwink audiences — all as a result of inherently flawed storyline choices – creating a huge impact when it comes …

Tears and laughter: how brands use emotional marketing

John Lewis Christmas Advert 2015

– John Lewis has once again taken hold of the social media conversation with the release of its 2015 Christmas advert. Featuring a cover of Oasis’ Half The World Away by Norwegian singer Aurora, the response has generally been positive, although not without criticism or satire. The Guardian’s analysis is particularly amusing… #MoonHitler. Nevertheless, putting aside …

What do Virgin, Dyson and Blendtec have in common?

Jame Dyson advert

Personality and business have been connected ever since industry began. Henry Ford is recognised for revolutionising the car industry, as well as production line manufacturing in general. John D. Rockefeller was the world’s first billionaire and Walt Disney’s dreams still brings joy to children across the globe, nearly 50 years after his death. The same is true for the …

It may be Innocent, but its guilty of great marketing

Innocent Drinks Hero

By our very nature, humans crave reciprocation. It’s seen in the number of mentions celebrities receive from adoring fans each time they tweet, to the millions that pack football stadiums worldwide. These interactions matter to us. However, we only return to them if the recipient can offer us something we value. That’s why personality in marketing is so crucial …

Help. Does their marketing need it?

Help Remedies

Working in marketing, I find unique inspiration daily. It seems cliché but it’s absolutely true. My Feedly is full of digital, branding and retail design websites and blogs, covering personal and work-related topics. They give me ideas for my own blogs, or serve as links to share online and in the office. It was through Feedly, several years ago, …