The power of purpose

If you’ve ever taken part in a rebranding project, chances are you’ve come across the values, vision and mission stage. While this sometimes feels like a game of ‘buzzword bingo’, it’s an important step in finding your brand’s purpose – the statement or belief that underpins all elements of PR, marketing and advertising. In fact, […]

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We all live in the House of Mouse

I’ve been dreaming about Disney+. Wandavision was stunning television, featuring one of the best lines ever in modern film or television: “What is grief, if not love persevering?” Thanks to this, and it’s ever-increasing back catalogue, its subscribers are rapidly rising… With more MCU TV shows on the horizon, these numbers are only going one […]

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Forum links… not like that!

Blog comments, forum links and directories. The unholy trinity of 2020 link building. In the digital PR world they’re disliked almost as much as, “they’ve used it, but they won’t link!” 😠 The history of these tactics is well-known, but the 2012 Penguin update brought the world crashing down around anyone using them extensively. Paddy […]

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If you don’t like what’s being said, change the conversation

These words by Don Draper have many guises. Business calls it PR. Politics calls it spin. Silicon Valley calls it disruption. Football may as well call it a Jose Mourinho interview. Advertising calls it… advertising? Changing the conversation in many industries is considered an art form; something businesses and politicians pay for the privilege. ‘It’, quite […]

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Something of a restart

Writing is hard. Remembering to write is hard. Remembering to write regularly is hard. (You get the idea). Having failed miserably to write anything even vaguely on a schedule since late 2017, this is a very public and personal promise to do more. Every two weeks in fact. That’s my plan. Ideally, I will publish […]

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