Something of a restart

Writing is hard. Remembering to write is hard. Remembering to write regularly is hard. (You get the idea). Having failed miserably to write anything even vaguely on a schedule since late 2017, this is a very public and personal promise to do more. Every two weeks in fact. That’s my plan. Ideally, each Monday I […]

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Four digital PR tactics for 2018

Digital PR is essentially a PR’ed term for ‘link building’. Under the auspices of the latter, it’s an oft ill-viewed activity as a result of common grubby practices. Yet, without question, it remains one of the most important elements of successful SEO: If you can master the art of building high-quality links, it can truly put you ahead of […]

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Celebrity marketing: tired trope or misused asset?

Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]

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