If you’ve ever taken part in a rebranding project, chances are you’ve come across the values, vision and mission stage. While this sometimes feels like a game of ‘buzzword bingo’, it’s an important step in finding your brand’s purpose – the statement or belief that underpins all elements of PR, marketing and advertising. In fact, […]
Read more "The power of purpose"There’s a fine balance when it comes to managing social media channels. For organic social, your goal is mostly to maintain and improve brand reputation, while increasing awareness. It can lead to sales too, but that’s more of an ads focus. For those ads, it’s still awareness, but really it’s all about leads, enquiries or […]
Read more "Factory farm social media helps no one"Social media has incredible reach and power. Despite its faults, Twitter is one of the many channels that adds to this. From humour to causes to heartbreak, it has a profound effect on the world For all of these positives however, its negative impact on mental wellbeing are widely documented. Take back control I’m heavily involved in #digitalpr Twitter and […]
Read more "Curate your Twitter lists for better wellbeing"Social media management is a thankless task. You’re often trapped between senior management asking you to post yet another sales message, while customers are taking your head off in public. You remind yourself that any issue is with the brand, not you, and crack on with your strategy. Nevertheless, it’s hard not to take it personally. […]
Read more "Social media management: think twice, act wise"Blog comments, forum links and directories. The unholy trinity of 2020 link building. In the digital PR world they’re disliked almost as much as, “they’ve used it, but they won’t link!” 😠 The history of these tactics is well-known, but the 2012 Penguin update brought the world crashing down around anyone using them extensively. Paddy […]
Read more "Forum links… not like that!"These words by Don Draper have many guises. Business calls it PR. Politics calls it spin. Silicon Valley calls it disruption. Football may as well call it a Jose Mourinho interview. Advertising calls it… advertising? Changing the conversation in many industries is considered an art form; something businesses and politicians pay for the privilege. ‘It’, quite […]
Read more "If you don’t like what’s being said, change the conversation"Anyone who follows me on Twitter knows I talk about links, a lot. “No shit” says anyone at Tank. There’s no denying the passion of the thousands who use #digitalpr, follow @DigitalPREx, or obsess over Louise Parker’s all-too real TikToks. The reason we are this obsessed is the power links have for a business. A well-optimised site […]
Read more "What if link acquisition sat at the centre of everything?"A recent labour of love at work, I compiled over 500 Premier League footballers’ into a mega list, revealing the most followed squads. The project went live this morning, following an early start to finalise all of the numbers following the end of the transfer window. With design support, we were able to create two outstanding […]
Read more "Revealed: The most followed Premier League squads on Instagram"Digital PR is essentially a PR’ed term for ‘link building’. Under the auspices of the latter, it’s an oft ill-viewed activity as a result of common grubby practices. Yet, without question, it remains one of the most important elements of successful SEO: If you can master the art of building high-quality links, it can truly put you ahead of […]
Read more "Four digital PR tactics for 2018"Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]
Read more "Celebrity marketing: tired trope or misused asset?"