Digital PR is essentially a PR’ed term for ‘link building’. Under the auspices of the latter, it’s an oft ill-viewed activity as a result of common grubby practices. Yet, without question, it remains one of the most important elements of successful SEO: If you can master the art of building high-quality links, it can truly put you ahead of […]
Read more "Four digital PR tactics for 2018"Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]
Read more "Celebrity marketing: tired trope or misused asset?"David Ogilvy – the father of advertising and a master of the creative dark arts was never short of a quote or two: “The consumer isn’t a moron. She is your wife.” The success of his life’s work was defined by his ability to get the customer to buy the product without them really realising why. […]
Read more "David Ogilvy’s definition of ‘pure’ advertising is digital PR"Journalists need proof of it before referencing a new source and politicians aim to hammer the point home at every debate. The same, it’s argued, is what marketers strive for. Marketing, in its simplest form, is meant to persuade a customer to buy a product or service, more often than not through some sort of […]
Read more "Does brand authenticity really matter?"More downloads than Tinder and about to surpass Twitter in terms of daily users; no this isn’t Snapchat’s latest surge, or a new social media channel (although it is, but not as you might think). This is Pokemon Go, the Nintendo-backed venture and a game-changer for video games, technology and perhaps most significantly, culture. But before […]
Read more "The reality behind the digital – Pokemon Go redefines gaming (and culture)"John Lewis has once again taken hold of the social media conversation with the release of its 2015 Christmas advert. Featuring a cover of Oasis’ Half The World Away by Norwegian singer Aurora, the response has generally been positive, although not without criticism or satire. The Guardian’s analysis is particularly amusing… #MoonHitler. Nevertheless, putting aside any […]
Read more "Tears and laughter: how brands use emotional marketing"Perhaps one of the hardest decisions for anyone starting a new business is what to call the flipping thing. It can have a huge impact as, rightly or wrongly, customers infer so much from a name. They might assume it’s too small to meet their needs, too big so they’ll be expensive, or put off […]
Read more "The inspiration behind five company names"Television advertising is a funny one. I’m sure those of you who watch TV during the day will attest to some of the dross that’s aired in the advert breaks. And those of you with young children are now probably shaking your heads in despair as you recall the adverts that hawk toys to your offspring. However […]
Read more "Customer testimonials and crowd-sourced marketing from iZettle"In the first of a new series, I’ll be sharing the insight from a number of marketing experts. The aim is to develop a productive and enjoyable number of posts to inspire current and future marketers, not to mention their employers or clients. And for fans of Marvel, DC or any other comic book publisher, […]
Read more "Q&A: Nik Hewitt, Digital Marketing Strategist at Tank PR"Personality and business have been connected ever since industry began. Henry Ford is recognised for revolutionising the car industry, as well as production line manufacturing in general. John D. Rockefeller was the world’s first billionaire and Walt Disney’s dreams still brings joy to children across the globe, nearly 50 years after his death. The same is true for the […]
Read more "What do Virgin, Dyson and Blendtec have in common?"