Journalists need proof of it before referencing a new source and politicians aim to hammer the point home at every debate. The same, it’s argued, is what marketers strive for. Marketing, in its simplest form, is meant to persuade a customer to buy a product or service, more often than not through some sort of […]Read more "Does brand authenticity really matter?"
Perhaps one of the hardest decisions for anyone starting a new business is what to call the flipping thing. It can have a huge impact as, rightly or wrongly, customers infer so much from a name. They might assume it’s too small to meet their needs, too big so they’ll be expensive, or put off […]Read more "The inspiration behind five company names"
Social media offers so many opportunities for connectivity. We can debate with people we’ve never met, or share advice across different timezones. At it’s heart, social media is all about people and how they interact. Here’s my own light-hearted, first-hand account. The weekend of Friday 20-22 March brought me much amusement. No, it wasn’t maniacal laughter […]Read more "Things you might see in Amsterdam: many Mario Bros on a beer bike"
The drama-filled 90-minutes I endured as Derby County edged out Sheffield Wednesday 3-2, took them to the top of the Championship. As a fan it was draining to watch, but long-term its an excellent result so it allows us to move on and focus on the next game. Away from the pitch, however, it was marketing […]Read more "Has sponsorship in football gone too far?"
Welcome to edition two of Chronicle, featuring Den Of Geek, Krispy Kreme, (oh dear!) Darren Clarke and Colin Bloomfield. Film – The relationship between PR and movie journalists One of my favourite places to visit on the web is Den Of Geek, a leading site for news, reviews and updates on film, TV, games and comics. […]Read more "Chronicle II: Den Of Geek, Krispy Kreme and more"
In the first of a new series of posts, I’ll be writing a regular round-up of news, blogs, tweets, images… (you get the idea) that peaked my interest. The items chosen will fit with the blog categories that I post here. Without a further ado, this is Chronicle, edition one: Digital – Hack Farm UX Consultants and Web Design […]Read more "Chronicle I: Hack Farm, Jenson Button, Star-Lord and more"
In the modern era we are ever increasingly exposed to mass market brands and retail experiences that lack the local touch. With a nod to where I live and the quality of local businesses in the area, here are just a few that are thriving in Mickleover. Alphabet Gift Shop – Website One thing large […]Read more "In the age of globalisation, local still matters"
Despite being a hugely loyal Derby County fan, I have refrained from using this blog as a source for my thoughts on the club. I wanted to keep it generally free of the Rams, with any sport blogs aimed at more general audience. Nevertheless, after Derby’s 2-1 victory over Nottingham Forest on 17 September 2011, I thought […]Read more "The beautiful game – Derby County and Nottingham Forest"