The oft quoted phrase ‘it’s the little things in life that matter’ has been going round my head this week; all as a result of my new HTC and Van Halen. Bear with me. Let’s start with Van Halen. It’s a well known story that the band had an famous concert rider (list of requests) during […]Read more "Devil in the detail: HTC, Van Halen and M&M’s"
In the first of a new series of posts, I’ll be writing a regular round-up of news, blogs, tweets, images… (you get the idea) that peaked my interest. The items chosen will fit with the blog categories that I post here. Without a further ado, this is Chronicle, edition one: Digital – Hack Farm UX Consultants and Web Design […]Read more "Chronicle I: Hack Farm, Jenson Button, Star-Lord and more"
When the world zigs, zag. Vorsprung durch Technik. Both of these famous advertising sign-offs, for Levi Strauss and Audi respectively, were devised by world-renowned agency, BBH. The ‘H’ is better known as Sir John Hegarty, creative director and founder of the agency, respected across the industry and a man who knows a thing or two thousand. His beliefs are […]Read more "Quotable: Sir John Hegarty"
From a marketing perspective, it’s always interesting to watch a brand evolve, particularly one founded on guidelines that intend to be effective though amusing content. A prime example is the Natural Confectionery Company. They have recently launched a new round of television adverts once again promoting their product through humour. This humour aspect has allowed the […]Read more "Marketing with humour requires considered brand guidelines"
A new marque was recently launched with the aim to boost sales of goods and services of British origin. This is obviously a great sentiment but the chosen design really doesn’t inspire me. Clearly the design reflects a medal, yet the two font sizes don’t seem to link up with each other and the ribbon […]Read more "Made in Britain fails to hit the marque"
…and now I have one. Welcome to my site, my life, my world. Here I’ll be blogging about everything from marketing to design, sport to leisure, films to literature, and much more – all topics are up for discussion. I will also be available to write commissioned blogs. For more information please go to ‘get […]Read more "All I need is a stage…"