Working in marketing, I find unique inspiration daily. It seems cliché but it’s absolutely true. My Feedly is full of digital, branding and retail design websites and blogs, covering personal and work-related topics. They give me ideas for my own blogs, or serve as links to share online and in the office. It was through Feedly, several years ago, […]Read more "Help. Does their marketing need it?"
It’s now common place for news and media organisations to create multiple accounts for the different elements of their business. For instance you can follow Sky Sports across numerous accounts, depending on your interest. The obvious ones like Football, F1 and Cricket are all there, but so are the sports with smaller followings such as Sailing and Hockey, as well […]Read more "Design creativity on Twitter: The Guardian"
The oft quoted phrase ‘it’s the little things in life that matter’ has been going round my head this week; all as a result of my new HTC and Van Halen. Bear with me. Let’s start with Van Halen. It’s a well known story that the band had an famous concert rider (list of requests) during […]Read more "Devil in the detail: HTC, Van Halen and M&M’s"
In the first of a new series of posts, I’ll be writing a regular round-up of news, blogs, tweets, images… (you get the idea) that peaked my interest. The items chosen will fit with the blog categories that I post here. Without a further ado, this is Chronicle, edition one: Digital – Hack Farm UX Consultants and Web Design […]Read more "Chronicle I: Hack Farm, Jenson Button, Star-Lord and more"
When the world zigs, zag. Vorsprung durch Technik. Both of these famous advertising sign-offs, for Levi Strauss and Audi respectively, were devised by world-renowned agency, BBH. The ‘H’ is better known as Sir John Hegarty, creative director and founder of the agency, respected across the industry and a man who knows a thing or two thousand. His beliefs are […]Read more "Quotable: Sir John Hegarty"
From a marketing perspective, it’s always interesting to watch a brand evolve, particularly one founded on guidelines that intend to be effective though amusing content. A prime example is the Natural Confectionery Company. They have recently launched a new round of television adverts once again promoting their product through humour. This humour aspect has allowed the […]Read more "Marketing with humour requires considered brand guidelines"
A new marque was recently launched with the aim to boost sales of goods and services of British origin. This is obviously a great sentiment but the chosen design really doesn’t inspire me. Clearly the design reflects a medal, yet the two font sizes don’t seem to link up with each other and the ribbon […]Read more "Made in Britain fails to hit the marque"
…and now I have one. Welcome to my site, my life, my world. Here I’ll be blogging about everything from marketing to design, sport to leisure, films to literature, and much more – all topics are up for discussion. I will also be available to write commissioned blogs. For more information please go to ‘get […]Read more "All I need is a stage…"