Forum links… not like that!

Blog comments, forum links and directories. The unholy trinity of 2020 link building. In the digital PR world they’re disliked almost as much as, “they’ve used it, but they won’t link!” 😠 The history of these tactics is well-known, but the 2012 Penguin update brought the world crashing down around anyone using them extensively. Paddy […]

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If you don’t like what’s being said, change the conversation

These words by Don Draper have many guises. Business calls it PR. Politics calls it spin. Silicon Valley calls it disruption. Football may as well call it a Jose Mourinho interview. Advertising calls it… advertising? Changing the conversation in many industries is considered an art form; something businesses and politicians pay for the privilege. ‘It’, quite […]

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Four digital PR tactics for 2018

Digital PR is essentially a PR’ed term for ‘link building’. Under the auspices of the latter, it’s an oft ill-viewed activity as a result of common grubby practices. Yet, without question, it remains one of the most important elements of successful SEO: If you can master the art of building high-quality links, it can truly put you ahead of […]

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Celebrity marketing: tired trope or misused asset?

Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]

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