For painfully obvious, worldwide reasons, I was supposed to be elsewhere this week. Specifically, sunning myself in a very nice region of Portugal and indulging in sangria and authentic peri-peri chicken. It’s not to be. Of course, I’m not the only one missing out on a holiday. Something as big as Covid-19 has had a catastrophic impact […]Read more "I’m not even supposed to be in today"
Anyone who follows me on Twitter knows I talk about links, a lot. “No shit” says anyone at Tank. There’s no denying the passion of the thousands who use #digitalpr, follow @DigitalPREx, or obsess over Louise Parker’s all-too real TikToks. The reason we are this obsessed is the power links have for a business. A well-optimised site […]Read more "What if link acquisition sat at the centre of everything?"
A recent labour of love at work, I compiled over 500 Premier League footballers’ into a mega list, revealing the most followed squads. The project went live this morning, following an early start to finalise all of the numbers following the end of the transfer window. With design support, we were able to create two outstanding […]Read more "Revealed: The most followed Premier League squads on Instagram"
Digital PR is essentially a PR’ed term for ‘link building’. Under the auspices of the latter, it’s an oft ill-viewed activity as a result of common grubby practices. Yet, without question, it remains one of the most important elements of successful SEO: If you can master the art of building high-quality links, it can truly put you ahead of […]Read more "Four digital PR tactics for 2018"
Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]Read more "Celebrity marketing: tired trope or misused asset?"