Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]Read more "Celebrity marketing: tired trope or misused asset?"
This post hints at spoilers in Star Trek Into Darkness, SPECTRE, Game Of Thrones and Star Wars: The Force Awakens. Film studios have been heavily criticised in recent years for for frankly half-hearted attempts to hoodwink audiences — all as a result of inherently flawed storyline choices – creating a huge impact when it comes […]Read more "Poor storytelling hinders successful film marketing"
10 years ago the Star Wars prequel trilogy limped to a close and the film franchise was as good as dead. Now, it’s all change. The history of the films’ success is widely known. Ahead of the release of Star Wars in 1977, George Lucas had already rejected a higher director’s salary in favour of […]Read more "The Force of Star Wars Marketing"
In the first of a new series, I’ll be sharing the insight from a number of marketing experts. The aim is to develop a productive and enjoyable number of posts to inspire current and future marketers, not to mention their employers or clients. And for fans of Marvel, DC or any other comic book publisher, […]Read more "Q&A: Nik Hewitt, Digital Marketing Strategist at Tank PR"
The highly-respected actor, director and photographer (amongst many other things), Leonard Nimoy sadly passed away at the end of February 2015. Best known for his portrayal of Mr. Spock in the Star Trek franchise, he was well-regarded as a man of great wisdom and compassion. He also exuded an exceptional calmness, likely absorbed from his […]Read more "Quotable: Leonard Nimoy"
Welcome to edition two of Chronicle, featuring Den Of Geek, Krispy Kreme, (oh dear!) Darren Clarke and Colin Bloomfield. Film – The relationship between PR and movie journalists One of my favourite places to visit on the web is Den Of Geek, a leading site for news, reviews and updates on film, TV, games and comics. […]Read more "Chronicle II: Den Of Geek, Krispy Kreme and more"
In the first of a new series of posts, I’ll be writing a regular round-up of news, blogs, tweets, images… (you get the idea) that peaked my interest. The items chosen will fit with the blog categories that I post here. Without a further ado, this is Chronicle, edition one: Digital – Hack Farm UX Consultants and Web Design […]Read more "Chronicle I: Hack Farm, Jenson Button, Star-Lord and more"
One of my favourite sources for entertaining content is Cracked. A site that features humour-based articles, videos, photoshops and more – I visit it daily. The main draw for me is it’s frequent ‘numbers’ articles which raise awareness of fascinating facts and events from a broad range of subjects. Be warned, there can be a […]Read more "Cracking Cracked Content"
When it comes to literature I will read just about anything. However I have grown to love fantasy, alternate history and apocalypse-based stories. This blog is a selection from the aforementioned categories that really stand out for me. To put a caveat on this list – it isn’t meant to be my top five of all […]Read more "Five examples of great literature – fantasy, alternate history and post-apocalyptic stories"
…and now I have one. Welcome to my site, my life, my world. Here I’ll be blogging about everything from marketing to design, sport to leisure, films to literature, and much more – all topics are up for discussion. I will also be available to write commissioned blogs. For more information please go to ‘get […]Read more "All I need is a stage…"