There’s a fine balance when it comes to managing social media channels. For organic social, your goal is mostly to maintain and improve brand reputation, while increasing awareness. It can lead to sales too, but that’s more of an ads focus. For those ads, it’s still awareness, but really it’s all about leads, enquiries or […]Read more "Factory farm social media helps no one"
10 years ago the Star Wars prequel trilogy limped to a close and the film franchise was as good as dead. Now, it’s all change. The history of the films’ success is widely known. Ahead of the release of Star Wars in 1977, George Lucas had already rejected a higher director’s salary in favour of […]Read more "The Force of Star Wars Marketing"
John Lewis has once again taken hold of the social media conversation with the release of its 2015 Christmas advert. Featuring a cover of Oasis’ Half The World Away by Norwegian singer Aurora, the response has generally been positive, although not without criticism or satire. The Guardian’s analysis is particularly amusing… #MoonHitler. Nevertheless, putting aside any […]Read more "Tears and laughter: how brands use emotional marketing"
Personality and business have been connected ever since industry began. Henry Ford is recognised for revolutionising the car industry, as well as production line manufacturing in general. John D. Rockefeller was the world’s first billionaire and Walt Disney’s dreams still brings joy to children across the globe, nearly 50 years after his death. The same is true for the […]Read more "What do Virgin, Dyson and Blendtec have in common?"
Working in marketing, I find unique inspiration daily. It seems cliché but it’s absolutely true. My Feedly is full of digital, branding and retail design websites and blogs, covering personal and work-related topics. They give me ideas for my own blogs, or serve as links to share online and in the office. It was through Feedly, several years ago, […]Read more "Help. Does their marketing need it?"
If you watched the thrilling Test and ODI series between the England and New Zealand cricket teams, you will have noticed the Hardys Wine idents. Sponsors since 2014, the brand were announced as the Official Wine of England Cricket in a three-year deal. And, unless you’re a complete philistine, you will know that 2015 is an Ashes […]Read more "Hardys Wine campaign plays up The Ashes rivalry"
Social media offers so many opportunities for connectivity. We can debate with people we’ve never met, or share advice across different timezones. At it’s heart, social media is all about people and how they interact. Here’s my own light-hearted, first-hand account. The weekend of Friday 20-22 March brought me much amusement. No, it wasn’t maniacal laughter […]Read more "Things you might see in Amsterdam: many Mario Bros on a beer bike"
Welcome to edition two of Chronicle, featuring Den Of Geek, Krispy Kreme, (oh dear!) Darren Clarke and Colin Bloomfield. Film – The relationship between PR and movie journalists One of my favourite places to visit on the web is Den Of Geek, a leading site for news, reviews and updates on film, TV, games and comics. […]Read more "Chronicle II: Den Of Geek, Krispy Kreme and more"
In a bit of a break from my usual blogs, here’s a much more visual one depicting humourous signage from The Simpsons. Enjoy.Read more "The Simpsons – excellence in signage"
One of my favourite sources for entertaining content is Cracked. A site that features humour-based articles, videos, photoshops and more – I visit it daily. The main draw for me is it’s frequent ‘numbers’ articles which raise awareness of fascinating facts and events from a broad range of subjects. Be warned, there can be a […]Read more "Cracking Cracked Content"