Tears and laughter: how brands use emotional marketing

John Lewis has once again taken hold of the social media conversation with the release of its 2015 Christmas advert. Featuring a cover of Oasis’ Half The World Away by Norwegian singer Aurora, the response has generally been positive, although not without criticism or satire. The Guardian’s analysis is particularly amusing… #MoonHitler. Nevertheless, putting aside any […]

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What do Virgin, Dyson and Blendtec have in common?

Personality and business have been connected ever since industry began. Henry Ford is recognised for revolutionising the car industry, as well as production line manufacturing in general. John D. Rockefeller was the world’s first billionaire and Walt Disney’s dreams still brings joy to children across the globe, nearly 50 years after his death. The same is true for the […]

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Help. Does their marketing need it?

Working in marketing, I find unique inspiration daily. It seems cliché but it’s absolutely true. My Feedly is full of digital, branding and retail design websites and blogs, covering personal and work-related topics. They give me ideas for my own blogs, or serve as links to share online and in the office. It was through Feedly, several years ago, […]

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Things you might see in Amsterdam: many Mario Bros on a beer bike

Social media offers so many opportunities for connectivity. We can debate with people we’ve never met, or share advice across different timezones. At it’s heart, social media is all about people and how they interact. Here’s my own light-hearted, first-hand account. The weekend of Friday 20-22 March brought me much amusement. No, it wasn’t maniacal laughter […]

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Cracking Cracked Content

One of my favourite sources for entertaining content is Cracked. A site that features humour-based articles, videos, photoshops and more – I visit it daily. The main draw for me is it’s frequent ‘numbers’ articles which raise awareness of fascinating facts and events from a broad range of subjects. Be warned, there can be a […]

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