If you’ve ever taken part in a rebranding project, chances are you’ve come across the values, vision and mission stage. While this sometimes feels like a game of ‘buzzword bingo’, it’s an important step in finding your brand’s purpose – the statement or belief that underpins all elements of PR, marketing and advertising. In fact, […]
Read more "The power of purpose"Anyone who follows me on Twitter knows I talk about links, a lot. “No shit” says anyone at Tank. There’s no denying the passion of the thousands who use #digitalpr, follow @DigitalPREx, or obsess over Louise Parker’s all-too real TikToks. The reason we are this obsessed is the power links have for a business. A well-optimised site […]
Read more "What if link acquisition sat at the centre of everything?"Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]
Read more "Celebrity marketing: tired trope or misused asset?"Perhaps one of the hardest decisions for anyone starting a new business is what to call the flipping thing. It can have a huge impact as, rightly or wrongly, customers infer so much from a name. They might assume it’s too small to meet their needs, too big so they’ll be expensive, or put off […]
Read more "The inspiration behind five company names"In the first of a new series, I’ll be sharing the insight from a number of marketing experts. The aim is to develop a productive and enjoyable number of posts to inspire current and future marketers, not to mention their employers or clients. And for fans of Marvel, DC or any other comic book publisher, […]
Read more "Q&A: Nik Hewitt, Digital Marketing Strategist at Tank PR"Working in marketing, I find unique inspiration daily. It seems cliché but it’s absolutely true. My Feedly is full of digital, branding and retail design websites and blogs, covering personal and work-related topics. They give me ideas for my own blogs, or serve as links to share online and in the office. It was through Feedly, several years ago, […]
Read more "Help. Does their marketing need it?"The highly-respected actor, director and photographer (amongst many other things), Leonard Nimoy sadly passed away at the end of February 2015. Best known for his portrayal of Mr. Spock in the Star Trek franchise, he was well-regarded as a man of great wisdom and compassion. He also exuded an exceptional calmness, likely absorbed from his […]
Read more "Quotable: Leonard Nimoy"In the first of a new series of posts, I’ll be writing a regular round-up of news, blogs, tweets, images… (you get the idea) that peaked my interest. The items chosen will fit with the blog categories that I post here. Without a further ado, this is Chronicle, edition one: Digital – Hack Farm UX Consultants and Web Design […]
Read more "Chronicle I: Hack Farm, Jenson Button, Star-Lord and more"My most recent inspiration has some from my discovery of this painting by John Charles Dollman entitled A Very Gallant Gentleman. It depicts the final moments of Captain Lawrence Oates who was part of Terra Nova Expedition to Antarctica in 1912, along with Robert Falcon Scott. On the return journey from the South Pole and […]
Read more "A Very Gallant Gentleman"