Celebrity marketing: tired trope or misused asset?

Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]

The inspiration behind five company names

Perhaps one of the hardest decisions for anyone starting a new business is what to call the flipping thing. It can have a huge impact as, rightly or wrongly, customers infer so much from a name. They might assume it’s too small to meet their needs, too big so they’ll be expensive, or put off […]

Q&A: Nik Hewitt, Digital Marketing Strategist at Tank PR

In the first of a new series, I’ll be sharing the insight from a number of marketing experts. The aim is to develop a productive and enjoyable number of posts to inspire current and future marketers, not to mention their employers or clients. And for fans of Marvel, DC or any other comic book publisher, […]

Quotable: Leonard Nimoy

The highly-respected actor, director and photographer (amongst many other things), Leonard Nimoy sadly passed away at the end of February 2015. Best known for his portrayal of Mr. Spock in the Star Trek franchise, he was well-regarded as a man of great wisdom and compassion. He also exuded an exceptional calmness, likely absorbed from his […]

Chronicle I: Hack Farm, Jenson Button, Star-Lord and more

In the first of a new series of posts, I’ll be writing a regular round-up of news, blogs, tweets, images… (you get the idea) that peaked my interest. The items chosen will fit with the blog categories that I post here. Without a further ado, this is Chronicle, edition one: Digital – Hack Farm UX Consultants and Web Design […]

A Very Gallant Gentleman

My most recent inspiration has some from my discovery of this painting by John Charles Dollman entitled A Very Gallant Gentleman. It depicts the final moments of Captain Lawrence Oates who was part of Terra Nova Expedition to Antarctica in 1912, along with Robert Falcon Scott. On the return journey from the South Pole and […]

Dave Endsor

Marketing insight and opinion from a marketer working in social media, SEO and digital PR.

Inspiration

Quotable: Leonard Nimoy

Chronicle I: Hack Farm, Jenson Button, Star-Lord and more

A Very Gallant Gentleman