Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]Read more "Celebrity marketing: tired trope or misused asset?"
David Ogilvy – the father of advertising and a master of the creative dark arts was never short of a quote or two: “The consumer isn’t a moron. She is your wife.” The success of his life’s work was defined by his ability to get the customer to buy the product without them really realising why. […]Read more "David Ogilvy’s definition of ‘pure’ advertising is digital PR"
Journalists need proof of it before referencing a new source and politicians aim to hammer the point home at every debate. The same, it’s argued, is what marketers strive for. Marketing, in its simplest form, is meant to persuade a customer to buy a product or service, more often than not through some sort of […]Read more "Does brand authenticity really matter?"
Parenting brings with it so many roles and responsibilities; not least trying to raise a baby into a well-rounded human, (apart from the Kevin years). The worries of the everyday are exacerbated when placed in the context of modern parenthood. More worries than ever following the rise of chat rooms in the 1990s and now social media. Giving […]Read more "The social media dilemma of being a parent"
More downloads than Tinder and about to surpass Twitter in terms of daily users; no this isn’t Snapchat’s latest surge, or a new social media channel (although it is, but not as you might think). This is Pokemon Go, the Nintendo-backed venture and a game-changer for video games, technology and perhaps most significantly, culture. But before […]Read more "The reality behind the digital – Pokemon Go redefines gaming (and culture)"
This post hints at spoilers in Star Trek Into Darkness, SPECTRE, Game Of Thrones and Star Wars: The Force Awakens. Film studios have been heavily criticised in recent years for for frankly half-hearted attempts to hoodwink audiences — all as a result of inherently flawed storyline choices – creating a huge impact when it comes […]Read more "Poor storytelling hinders successful film marketing"
10 years ago the Star Wars prequel trilogy limped to a close and the film franchise was as good as dead. Now, it’s all change. The history of the films’ success is widely known. Ahead of the release of Star Wars in 1977, George Lucas had already rejected a higher director’s salary in favour of […]Read more "The Force of Star Wars Marketing"
John Lewis has once again taken hold of the social media conversation with the release of its 2015 Christmas advert. Featuring a cover of Oasis’ Half The World Away by Norwegian singer Aurora, the response has generally been positive, although not without criticism or satire. The Guardian’s analysis is particularly amusing… #MoonHitler. Nevertheless, putting aside any […]Read more "Tears and laughter: how brands use emotional marketing"
Television advertising is a funny one. I’m sure those of you who watch TV during the day will attest to some of the dross that’s aired in the advert breaks. And those of you with young children are now probably shaking your heads in despair as you recall the adverts that hawk toys to your offspring. However […]Read more "Customer testimonials and crowd-sourced marketing from iZettle"
In the first of a new series, I’ll be sharing the insight from a number of marketing experts. The aim is to develop a productive and enjoyable number of posts to inspire current and future marketers, not to mention their employers or clients. And for fans of Marvel, DC or any other comic book publisher, […]Read more "Q&A: Nik Hewitt, Digital Marketing Strategist at Tank PR"