In the first of a new series, I’ll be sharing the insight from a number of marketing experts. The aim is to develop a productive and enjoyable number of posts to inspire current and future marketers, not to mention their employers or clients. And for fans of Marvel, DC or any other comic book publisher, […]Read more "Q&A: Nik Hewitt, Digital Marketing Strategist at Tank PR"
It’s now common place for news and media organisations to create multiple accounts for the different elements of their business. For instance you can follow Sky Sports across numerous accounts, depending on your interest. The obvious ones like Football, F1 and Cricket are all there, but so are the sports with smaller followings such as Sailing and Hockey, as well […]Read more "Design creativity on Twitter: The Guardian"
ITV’s Leaders’ Debate was a fascinating two-hour event. It was a chance for political leaders to take on their opponents in an open forum as well as talk directly to the public on a number of key issues; the economy, the NHS, immigration and education. It is also the only time we will see David Cameron and […]Read more "A look at social media reaction to the #leadersdebate"
Readers will no doubt be aware of the recent video showing showed Manchester United’s Wayne Rooney being ‘knocked out’ by former-teammate and Stoke City defender Phil Bardsley in a kitchen boxing match And, yes that does all sound utterly ridiculous. Filmed on a iPhone by an unidentified friend, the video shows the two sparring before Bardsley lands the […]Read more "Boxing clever? Wayne Rooney and reputation management"
The drama-filled 90-minutes I endured as Derby County edged out Sheffield Wednesday 3-2, took them to the top of the Championship. As a fan it was draining to watch, but long-term its an excellent result so it allows us to move on and focus on the next game. Away from the pitch, however, it was marketing […]Read more "Has sponsorship in football gone too far?"
Welcome to edition two of Chronicle, featuring Den Of Geek, Krispy Kreme, (oh dear!) Darren Clarke and Colin Bloomfield. Film – The relationship between PR and movie journalists One of my favourite places to visit on the web is Den Of Geek, a leading site for news, reviews and updates on film, TV, games and comics. […]Read more "Chronicle II: Den Of Geek, Krispy Kreme and more"
F1 drivers have always been something of an enigma, be they James Hunt, Niki Lauda, Alain Prost or Michael Schumacher. Ayrton Senna was different. There’s no doubt his early death has added to his legacy, but even then it’s difficult to ignore his philosophical approach to life and racing before that terrible tragedy at Imola in […]Read more "Quotable: Ayrton Senna"
In the first of a new series of posts, I’ll be writing a regular round-up of news, blogs, tweets, images… (you get the idea) that peaked my interest. The items chosen will fit with the blog categories that I post here. Without a further ado, this is Chronicle, edition one: Digital – Hack Farm UX Consultants and Web Design […]Read more "Chronicle I: Hack Farm, Jenson Button, Star-Lord and more"
No doubt everyone has seen Coca-Cola’s latest marketing strategy, all about sharing with a friend. If, like me, it has been all over your social media timelines then the strategy has clearly worked in raising awareness of the brand and it’s three main products – Coca-Cola, Diet or Zero. Successful social marketing lets the audience […]Read more "Coca-Cola lets the masses do the talking"
As Christmas and the New Year draw ever closer, it can only mean one thing in football – the January transfer window. Here we see the transfer gossip go into overdrive as journalists, pundits and fans alike try to out do each other with their latest ‘scoop’. Sky Sports News treat transfer deadline day with the same […]Read more "Love it or hate it, transfer gossip remains infectious"