Four digital PR tactics for 2018

Digital PR is essentially a PR’ed term for ‘link building’. Under the auspices of the latter, it’s an oft ill-viewed activity as a result of common grubby practices. Yet, without question, it remains one of the most important elements of successful SEO: If you can master the art of building high-quality links, it can truly put you ahead of […]

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Celebrity marketing: tired trope or misused asset?

Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]

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Tears and laughter: how brands use emotional marketing

John Lewis has once again taken hold of the social media conversation with the release of its 2015 Christmas advert. Featuring a cover of Oasis’ Half The World Away by Norwegian singer Aurora, the response has generally been positive, although not without criticism or satire. The Guardian’s analysis is particularly amusing… #MoonHitler. Nevertheless, putting aside any […]

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What do Virgin, Dyson and Blendtec have in common?

Personality and business have been connected ever since industry began. Henry Ford is recognised for revolutionising the car industry, as well as production line manufacturing in general. John D. Rockefeller was the world’s first billionaire and Walt Disney’s dreams still brings joy to children across the globe, nearly 50 years after his death. The same is true for the […]

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