It’s now common place for news and media organisations to create multiple accounts for the different elements of their business. For instance you can follow Sky Sports across numerous accounts, depending on your interest. The obvious ones like Football, F1 and Cricket are all there, but so are the sports with smaller followings such as Sailing and Hockey, as well […]Read more "Design creativity on Twitter: The Guardian"
Human to human (H2H) is an increasingly popular buzz-phrase in modern marketing. The aim is not to distinguish customers by their category (B2B or B2C) or by some generic demographics, but by developing a relationship with their personality, not their bank account. Social media is where H2H marketing can really shine. I’ve recently been following @NiveaUK […]Read more "@NiveaUK and the power of human-to-human marketing"
ITV’s Leaders’ Debate was a fascinating two-hour event. It was a chance for political leaders to take on their opponents in an open forum as well as talk directly to the public on a number of key issues; the economy, the NHS, immigration and education. It is also the only time we will see David Cameron and […]Read more "A look at social media reaction to the #leadersdebate"
Readers will no doubt be aware of the recent video showing showed Manchester United’s Wayne Rooney being ‘knocked out’ by former-teammate and Stoke City defender Phil Bardsley in a kitchen boxing match And, yes that does all sound utterly ridiculous. Filmed on a iPhone by an unidentified friend, the video shows the two sparring before Bardsley lands the […]Read more "Boxing clever? Wayne Rooney and reputation management"
F1 drivers have always been something of an enigma, be they James Hunt, Niki Lauda, Alain Prost or Michael Schumacher. Ayrton Senna was different. There’s no doubt his early death has added to his legacy, but even then it’s difficult to ignore his philosophical approach to life and racing before that terrible tragedy at Imola in […]Read more "Quotable: Ayrton Senna"
In the first of a new series of posts, I’ll be writing a regular round-up of news, blogs, tweets, images… (you get the idea) that peaked my interest. The items chosen will fit with the blog categories that I post here. Without a further ado, this is Chronicle, edition one: Digital – Hack Farm UX Consultants and Web Design […]Read more "Chronicle I: Hack Farm, Jenson Button, Star-Lord and more"
The follow-up to a previous blog, this article looks at four more examples of exceptional literature, specifically focusing on fantasy and science-fiction: Magician Raymond E. Feist At Crydee, Pug, an orphan boy is apprenticed to a master magician. Suddenly the Kingdom is aswarm with alien invaders, destroying the peace of the kingdom. Pug and his […]Read more "Four great fantasy and science-fiction books"
This evening my beloved Derby County announced that Pride Park, their home since 1997, would be renamed the iPro Stadium in a £7 million, 10-year deal. Am I upset at the decision? Furious that we’ve sold out? Inconsolable in disbelief? No. As much as football is the one of the biggest emotional drivers in any […]Read more "Derby County rename Pride Park the iPro Stadium"
The football world experienced a shock today with the announcement that Manchester United manager, Sir Alex Ferguson, will retire at the end of the 2012/13 season. Supporters wept, arch-rivals rejoiced and the majority of neutrals, myself included, simply applauded the achievements of one of the world’s greatest football managers. Fergie developed a footballing dynasty that […]Read more "A legend lives as the final chapter comes to a close, Sir Alex Ferguson retires"
Together with my colleague Chris Wright at Origination, we put together some thoughts on components that will help your brand succeed. Take a look below:Read more "Five things you need for a successful brand"