Together with my colleague Chris Wright at Origination, we put together some thoughts on components that will help your brand succeed. Take a look below:Read more "Five things you need for a successful brand"
One of my favourite sources for entertaining content is Cracked. A site that features humour-based articles, videos, photoshops and more – I visit it daily. The main draw for me is it’s frequent ‘numbers’ articles which raise awareness of fascinating facts and events from a broad range of subjects. Be warned, there can be a […]Read more "Cracking Cracked Content"
With the appointment of Gary Neville to the new England setup and the finale of the Premier League season, I thought I would share my views on the former right back’s first full season with Sky Sports. The ex-Manchester United man was loved by fans of the Red Devils and despised by all others. […]Read more "Gary Neville: the thinking football fan’s pundit"
My most recent inspiration has some from my discovery of this painting by John Charles Dollman entitled A Very Gallant Gentleman. It depicts the final moments of Captain Lawrence Oates who was part of Terra Nova Expedition to Antarctica in 1912, along with Robert Falcon Scott. On the return journey from the South Pole and […]Read more "A Very Gallant Gentleman"
Newcastle United have announced that their 119 year old home of St. James Park is to be renamed the Sports Direct Arena – Sports Arena being the billion pound retail empire headed up by Newcastle owner Mike Ashley. A move that is causing widespread backlash from Newcastle fans, the change has essentially been carried out […]Read more "St. James…where? You mean the Sports Direct Arena"
From 1 January 2012, it’s looking increasingly likely that the Australian parliament is to introduce The Plain Packaging Act. This will see all cigarette brands forced to adopt the above proposed designs, which will include graphic health warnings and only small type at the bottom distinguishing their brand. Now what immediately springs to mind is […]Read more "I’ll have the cigarettes with the generic design please"
Do you often find yourself sitting with your iPad, blankly staring at the screen, trying to work out how you can best spend your afternoon? Well, below are two of the great sources of interesting content on the web. 1) Mashable The web’s number one source for digital, social media, business and tech news. Founded […]Read more "Where to find interesting content?"
I for one have never been a huge fan of Apple as a company. Their massive self-hype, apparent ignorance to mistakes and ability to empty consumer wallets with seemingly similar products are often traits of global businesses disliked by the masses. Nevertheless they have retained loyalty through a combination of immovable ‘fanboys’ and the ability […]Read more "Will competitors take a bite out of Apple?"
Product placement is a slowly growing concept in the UK, but it is a phenomenon that has existed in films and US television for many years. Brands pay for their product to be featured on screen where it is driven, drank, eaten, or used by a character, or simply positioned in shot in the background. Until February […]Read more "Product placement: Fright Night and Big Brother"