The power of purpose

If you’ve ever taken part in a rebranding project, chances are you’ve come across the values, vision and mission stage. While this sometimes feels like a game of ‘buzzword bingo’, it’s an important step in finding your brand’s purpose – the statement or belief that underpins all elements of PR, marketing and advertising. In fact, […]

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Tears and laughter: how brands use emotional marketing

John Lewis has once again taken hold of the social media conversation with the release of its 2015 Christmas advert. Featuring a cover of Oasis’ Half The World Away by Norwegian singer Aurora, the response has generally been positive, although not without criticism or satire. The Guardian’s analysis is particularly amusing… #MoonHitler. Nevertheless, putting aside any […]

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