If you’ve ever taken part in a rebranding project, chances are you’ve come across the values, vision and mission stage. While this sometimes feels like a game of ‘buzzword bingo’, it’s an important step in finding your brand’s purpose – the statement or belief that underpins all elements of PR, marketing and advertising. In fact, […]Read more "The power of purpose"
There’s a fine balance when it comes to managing social media channels. For organic social, your goal is mostly to maintain and improve brand reputation, while increasing awareness. It can lead to sales too, but that’s more of an ads focus. For those ads, it’s still awareness, but really it’s all about leads, enquiries or […]Read more "Factory farm social media helps no one"
Social media has incredible reach and power. Despite its faults, Twitter is one of the many channels that adds to this. From humour to causes to heartbreak, it has a profound effect on the world For all of these positives however, its negative impact on mental wellbeing are widely documented. Take back control I’m heavily involved in #digitalpr Twitter and […]Read more "Curate your Twitter lists for better wellbeing"
Social media management is a thankless task. You’re often trapped between senior management asking you to post yet another sales message, while customers are taking your head off in public. You remind yourself that any issue is with the brand, not you, and crack on with your strategy. Nevertheless, it’s hard not to take it personally. […]Read more "Social media management: think twice, act wise"
Blog comments, forum links and directories. The unholy trinity of 2020 link building. In the digital PR world they’re disliked almost as much as, “they’ve used it, but they won’t link!” 😠 The history of these tactics is well-known, but the 2012 Penguin update brought the world crashing down around anyone using them extensively. Paddy […]Read more "Forum links… not like that!"
These words by Don Draper have many guises. Business calls it PR. Politics calls it spin. Silicon Valley calls it disruption. Football may as well call it a Jose Mourinho interview. Advertising calls it… advertising? Changing the conversation in many industries is considered an art form; something businesses and politicians pay for the privilege. ‘It’, quite […]Read more "If you don’t like what’s being said, change the conversation"
For painfully obvious, worldwide reasons, I was supposed to be elsewhere this week. Specifically, sunning myself in a very nice region of Portugal and indulging in sangria and authentic peri-peri chicken. It’s not to be. Of course, I’m not the only one missing out on a holiday. Something as big as Covid-19 has had a catastrophic impact […]Read more "I’m not even supposed to be in today"
Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]Read more "Celebrity marketing: tired trope or misused asset?"
David Ogilvy – the father of advertising and a master of the creative dark arts was never short of a quote or two: “The consumer isn’t a moron. She is your wife.” The success of his life’s work was defined by his ability to get the customer to buy the product without them really realising why. […]Read more "David Ogilvy’s definition of ‘pure’ advertising is digital PR"
In our socially conscious world, jumping on the social media bandwagon is part and parcel of a modern way of life. To be seen to be offended by, or in support of an issue, is often just as important to some people as the topic itself. This mentality, however, has its downsides. News spreads so quickly, […]Read more "What good is social media awareness without action?"