David Ogilvy – the father of advertising and a master of the creative dark arts was never short of a quote or two: “The consumer isn’t a moron. She is your wife.” The success of his life’s work was defined by his ability to get the customer to buy the product without them really realising why. […]Read more "David Ogilvy’s definition of ‘pure’ advertising is digital PR"
10 years ago the Star Wars prequel trilogy limped to a close and the film franchise was as good as dead. Now, it’s all change. The history of the films’ success is widely known. Ahead of the release of Star Wars in 1977, George Lucas had already rejected a higher director’s salary in favour of […]Read more "The Force of Star Wars Marketing"
Perhaps one of the hardest decisions for anyone starting a new business is what to call the flipping thing. It can have a huge impact as, rightly or wrongly, customers infer so much from a name. They might assume it’s too small to meet their needs, too big so they’ll be expensive, or put off […]Read more "The inspiration behind five company names"
It’s now common place for news and media organisations to create multiple accounts for the different elements of their business. For instance you can follow Sky Sports across numerous accounts, depending on your interest. The obvious ones like Football, F1 and Cricket are all there, but so are the sports with smaller followings such as Sailing and Hockey, as well […]Read more "Design creativity on Twitter: The Guardian"
If you watched the thrilling Test and ODI series between the England and New Zealand cricket teams, you will have noticed the Hardys Wine idents. Sponsors since 2014, the brand were announced as the Official Wine of England Cricket in a three-year deal. And, unless you’re a complete philistine, you will know that 2015 is an Ashes […]Read more "Hardys Wine campaign plays up The Ashes rivalry"
Readers will no doubt be aware of the recent video showing showed Manchester United’s Wayne Rooney being ‘knocked out’ by former-teammate and Stoke City defender Phil Bardsley in a kitchen boxing match And, yes that does all sound utterly ridiculous. Filmed on a iPhone by an unidentified friend, the video shows the two sparring before Bardsley lands the […]Read more "Boxing clever? Wayne Rooney and reputation management"
The drama-filled 90-minutes I endured as Derby County edged out Sheffield Wednesday 3-2, took them to the top of the Championship. As a fan it was draining to watch, but long-term its an excellent result so it allows us to move on and focus on the next game. Away from the pitch, however, it was marketing […]Read more "Has sponsorship in football gone too far?"
Welcome to edition two of Chronicle, featuring Den Of Geek, Krispy Kreme, (oh dear!) Darren Clarke and Colin Bloomfield. Film – The relationship between PR and movie journalists One of my favourite places to visit on the web is Den Of Geek, a leading site for news, reviews and updates on film, TV, games and comics. […]Read more "Chronicle II: Den Of Geek, Krispy Kreme and more"
F1 drivers have always been something of an enigma, be they James Hunt, Niki Lauda, Alain Prost or Michael Schumacher. Ayrton Senna was different. There’s no doubt his early death has added to his legacy, but even then it’s difficult to ignore his philosophical approach to life and racing before that terrible tragedy at Imola in […]Read more "Quotable: Ayrton Senna"
In the first of a new series of posts, I’ll be writing a regular round-up of news, blogs, tweets, images… (you get the idea) that peaked my interest. The items chosen will fit with the blog categories that I post here. Without a further ado, this is Chronicle, edition one: Digital – Hack Farm UX Consultants and Web Design […]Read more "Chronicle I: Hack Farm, Jenson Button, Star-Lord and more"