Celebrity marketing: tired trope or misused asset?

Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]

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The reality behind the digital – Pokemon Go redefines gaming (and culture)

More downloads than Tinder and about to surpass Twitter in terms of daily users; no this isn’t Snapchat’s latest surge, or a new social media channel (although it is, but not as you might think). This is Pokemon Go, the Nintendo-backed venture and a game-changer for video games, technology and perhaps most significantly, culture. But before […]

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What do Virgin, Dyson and Blendtec have in common?

Personality and business have been connected ever since industry began. Henry Ford is recognised for revolutionising the car industry, as well as production line manufacturing in general. John D. Rockefeller was the world’s first billionaire and Walt Disney’s dreams still brings joy to children across the globe, nearly 50 years after his death. The same is true for the […]

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Crash testing not for dummies

Channel 4 have never been known for shy or retiring programming. Tonight’s ‘The Plane Crash’ was no different. On the face of it, a show dedicated to purposely crashing a Boeing 727 does seem particularly ostentatious. As an average viewer, how do we know this is really necessary and not purely made-for-TV nonsense? Of course […]

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