There’s a fine balance when it comes to managing social media channels. For organic social, your goal is mostly to maintain and improve brand reputation, while increasing awareness. It can lead to sales too, but that’s more of an ads focus. For those ads, it’s still awareness, but really it’s all about leads, enquiries or […]
Read more "Factory farm social media helps no one"I’ve been dreaming about Disney+. Wandavision was stunning television, featuring one of the best lines ever in modern film or television: “What is grief, if not love persevering?” Thanks to this, and it’s ever-increasing back catalogue, its subscribers are rapidly rising… With more MCU TV shows on the horizon, these numbers are only going one […]
Read more "We all live in the House of Mouse"Social media has incredible reach and power. Despite its faults, Twitter is one of the many channels that adds to this. From humour to causes to heartbreak, it has a profound effect on the world For all of these positives however, its negative impact on mental wellbeing are widely documented. Take back control I’m heavily involved in #digitalpr Twitter and […]
Read more "Curate your Twitter lists for better wellbeing"These words by Don Draper have many guises. Business calls it PR. Politics calls it spin. Silicon Valley calls it disruption. Football may as well call it a Jose Mourinho interview. Advertising calls it… advertising? Changing the conversation in many industries is considered an art form; something businesses and politicians pay for the privilege. ‘It’, quite […]
Read more "If you don’t like what’s being said, change the conversation"Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]
Read more "Celebrity marketing: tired trope or misused asset?"More downloads than Tinder and about to surpass Twitter in terms of daily users; no this isn’t Snapchat’s latest surge, or a new social media channel (although it is, but not as you might think). This is Pokemon Go, the Nintendo-backed venture and a game-changer for video games, technology and perhaps most significantly, culture. But before […]
Read more "The reality behind the digital – Pokemon Go redefines gaming (and culture)"Television advertising is a funny one. I’m sure those of you who watch TV during the day will attest to some of the dross that’s aired in the advert breaks. And those of you with young children are now probably shaking your heads in despair as you recall the adverts that hawk toys to your offspring. However […]
Read more "Customer testimonials and crowd-sourced marketing from iZettle"In the first of a new series, I’ll be sharing the insight from a number of marketing experts. The aim is to develop a productive and enjoyable number of posts to inspire current and future marketers, not to mention their employers or clients. And for fans of Marvel, DC or any other comic book publisher, […]
Read more "Q&A: Nik Hewitt, Digital Marketing Strategist at Tank PR"Personality and business have been connected ever since industry began. Henry Ford is recognised for revolutionising the car industry, as well as production line manufacturing in general. John D. Rockefeller was the world’s first billionaire and Walt Disney’s dreams still brings joy to children across the globe, nearly 50 years after his death. The same is true for the […]
Read more "What do Virgin, Dyson and Blendtec have in common?"The oft quoted phrase ‘it’s the little things in life that matter’ has been going round my head this week; all as a result of my new HTC and Van Halen. Bear with me. Let’s start with Van Halen. It’s a well known story that the band had an famous concert rider (list of requests) during […]
Read more "Devil in the detail: HTC, Van Halen and M&M’s"