Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]Read more "Celebrity marketing: tired trope or misused asset?"
More downloads than Tinder and about to surpass Twitter in terms of daily users; no this isn’t Snapchat’s latest surge, or a new social media channel (although it is, but not as you might think). This is Pokemon Go, the Nintendo-backed venture and a game-changer for video games, technology and perhaps most significantly, culture. But before […]Read more "The reality behind the digital – Pokemon Go redefines gaming (and culture)"
Television advertising is a funny one. I’m sure those of you who watch TV during the day will attest to some of the dross that’s aired in the advert breaks. And those of you with young children are now probably shaking your heads in despair as you recall the adverts that hawk toys to your offspring. However […]Read more "Customer testimonials and crowd-sourced marketing from iZettle"
In the first of a new series, I’ll be sharing the insight from a number of marketing experts. The aim is to develop a productive and enjoyable number of posts to inspire current and future marketers, not to mention their employers or clients. And for fans of Marvel, DC or any other comic book publisher, […]Read more "Q&A: Nik Hewitt, Digital Marketing Strategist at Tank PR"
Personality and business have been connected ever since industry began. Henry Ford is recognised for revolutionising the car industry, as well as production line manufacturing in general. John D. Rockefeller was the world’s first billionaire and Walt Disney’s dreams still brings joy to children across the globe, nearly 50 years after his death. The same is true for the […]Read more "What do Virgin, Dyson and Blendtec have in common?"
The oft quoted phrase ‘it’s the little things in life that matter’ has been going round my head this week; all as a result of my new HTC and Van Halen. Bear with me. Let’s start with Van Halen. It’s a well known story that the band had an famous concert rider (list of requests) during […]Read more "Devil in the detail: HTC, Van Halen and M&M’s"
Channel 4 have never been known for shy or retiring programming. Tonight’s ‘The Plane Crash’ was no different. On the face of it, a show dedicated to purposely crashing a Boeing 727 does seem particularly ostentatious. As an average viewer, how do we know this is really necessary and not purely made-for-TV nonsense? Of course […]Read more "Crash testing not for dummies"
The brilliant T3 have recently posted their Top 50 stocking fillers for the 2012 festive season. I’ve taken a look, and in no particular order here are my Top five from their 50 1) Isotoner gloves £14.99 Available from Firebox, these gloves are great for any smartphone user who find themselves constantly on the go with […]Read more "Top five Christmas stocking fillers"