These words by Don Draper have many guises. Business calls it PR. Politics calls it spin. Silicon Valley calls it disruption. Football may as well call it a Jose Mourinho interview. Advertising calls it… advertising? Changing the conversation in many industries is considered an art form; something businesses and politicians pay for the privilege. ‘It’, quite […]
Read more "If you don’t like what’s being said, change the conversation"Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy’s definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong… Even since David Ogilvy’s death in the late 90s, marketing has shifted and evolved. To understand how, you only need […]
Read more "Celebrity marketing: tired trope or misused asset?"David Ogilvy – the father of advertising and a master of the creative dark arts was never short of a quote or two: “The consumer isn’t a moron. She is your wife.” The success of his life’s work was defined by his ability to get the customer to buy the product without them really realising why. […]
Read more "David Ogilvy’s definition of ‘pure’ advertising is digital PR"10 years ago the Star Wars prequel trilogy limped to a close and the film franchise was as good as dead. Now, it’s all change. The history of the films’ success is widely known. Ahead of the release of Star Wars in 1977, George Lucas had already rejected a higher director’s salary in favour of […]
Read more "The Force of Star Wars Marketing"John Lewis has once again taken hold of the social media conversation with the release of its 2015 Christmas advert. Featuring a cover of Oasis’ Half The World Away by Norwegian singer Aurora, the response has generally been positive, although not without criticism or satire. The Guardian’s analysis is particularly amusing… #MoonHitler. Nevertheless, putting aside any […]
Read more "Tears and laughter: how brands use emotional marketing"Television advertising is a funny one. I’m sure those of you who watch TV during the day will attest to some of the dross that’s aired in the advert breaks. And those of you with young children are now probably shaking your heads in despair as you recall the adverts that hawk toys to your offspring. However […]
Read more "Customer testimonials and crowd-sourced marketing from iZettle"Personality and business have been connected ever since industry began. Henry Ford is recognised for revolutionising the car industry, as well as production line manufacturing in general. John D. Rockefeller was the world’s first billionaire and Walt Disney’s dreams still brings joy to children across the globe, nearly 50 years after his death. The same is true for the […]
Read more "What do Virgin, Dyson and Blendtec have in common?"ITV’s Leaders’ Debate was a fascinating two-hour event. It was a chance for political leaders to take on their opponents in an open forum as well as talk directly to the public on a number of key issues; the economy, the NHS, immigration and education. It is also the only time we will see David Cameron and […]
Read more "A look at social media reaction to the #leadersdebate"F1 drivers have always been something of an enigma, be they James Hunt, Niki Lauda, Alain Prost or Michael Schumacher. Ayrton Senna was different. There’s no doubt his early death has added to his legacy, but even then it’s difficult to ignore his philosophical approach to life and racing before that terrible tragedy at Imola in […]
Read more "Quotable: Ayrton Senna"The Super Bowl is a sporting event talked about worldwide. Super Bowl Sunday unites fans of every NFL franchise into a frenzy of beer, food, beer, excitement, beer, debate and more (beer) as the two best teams of the season seek the ultimate NFL glory. The coverage given to the Super Bowl is like nothing […]
Read more "The phenomenon of Super Bowl advertising"