John Lewis has once again taken hold of the social media conversation with the release of its 2015 Christmas advert. Featuring a cover of Oasis’ Half The World Away by Norwegian singer Aurora, the response has generally been positive, although not without criticism or satire. The Guardian’s analysis is particularly amusing… #MoonHitler. Nevertheless, putting aside any […]Read more "Tears and laughter: how brands use emotional marketing"
Perhaps one of the hardest decisions for anyone starting a new business is what to call the flipping thing. It can have a huge impact as, rightly or wrongly, customers infer so much from a name. They might assume it’s too small to meet their needs, too big so they’ll be expensive, or put off […]Read more "The inspiration behind five company names"
Television advertising is a funny one. I’m sure those of you who watch TV during the day will attest to some of the dross that’s aired in the advert breaks. And those of you with young children are now probably shaking your heads in despair as you recall the adverts that hawk toys to your offspring. However […]Read more "Customer testimonials and crowd-sourced marketing from iZettle"
In the first of a new series, I’ll be sharing the insight from a number of marketing experts. The aim is to develop a productive and enjoyable number of posts to inspire current and future marketers, not to mention their employers or clients. And for fans of Marvel, DC or any other comic book publisher, […]Read more "Q&A: Nik Hewitt, Digital Marketing Strategist at Tank PR"
Personality and business have been connected ever since industry began. Henry Ford is recognised for revolutionising the car industry, as well as production line manufacturing in general. John D. Rockefeller was the world’s first billionaire and Walt Disney’s dreams still brings joy to children across the globe, nearly 50 years after his death. The same is true for the […]Read more "What do Virgin, Dyson and Blendtec have in common?"
By our very nature, humans crave reciprocation. It’s seen in the number of mentions celebrities receive from adoring fans each time they tweet, to the millions that pack football stadiums worldwide. These interactions matter to us. However, we only return to them if the recipient can offer us something we value. That’s why personality in marketing is so crucial […]Read more "It may be Innocent, but its guilty of great marketing"
Working in marketing, I find unique inspiration daily. It seems cliché but it’s absolutely true. My Feedly is full of digital, branding and retail design websites and blogs, covering personal and work-related topics. They give me ideas for my own blogs, or serve as links to share online and in the office. It was through Feedly, several years ago, […]Read more "Help. Does their marketing need it?"
It’s now common place for news and media organisations to create multiple accounts for the different elements of their business. For instance you can follow Sky Sports across numerous accounts, depending on your interest. The obvious ones like Football, F1 and Cricket are all there, but so are the sports with smaller followings such as Sailing and Hockey, as well […]Read more "Design creativity on Twitter: The Guardian"
If you watched the thrilling Test and ODI series between the England and New Zealand cricket teams, you will have noticed the Hardys Wine idents. Sponsors since 2014, the brand were announced as the Official Wine of England Cricket in a three-year deal. And, unless you’re a complete philistine, you will know that 2015 is an Ashes […]Read more "Hardys Wine campaign plays up The Ashes rivalry"
Human to human (H2H) is an increasingly popular buzz-phrase in modern marketing. The aim is not to distinguish customers by their category (B2B or B2C) or by some generic demographics, but by developing a relationship with their personality, not their bank account. Social media is where H2H marketing can really shine. I’ve recently been following @NiveaUK […]Read more "@NiveaUK and the power of human-to-human marketing"