Human to human (H2H) is an increasingly popular buzz-phrase in modern marketing. The aim is not to distinguish customers by their category (B2B or B2C) or by some generic demographics, but by developing a relationship with their personality, not their bank account. Social media is where H2H marketing can really shine. I’ve recently been following @NiveaUK […]
Read more "@NiveaUK and the power of human-to-human marketing"The oft quoted phrase ‘it’s the little things in life that matter’ has been going round my head this week; all as a result of my new HTC and Van Halen. Bear with me. Let’s start with Van Halen. It’s a well known story that the band had an famous concert rider (list of requests) during […]
Read more "Devil in the detail: HTC, Van Halen and M&M’s"ITV’s Leaders’ Debate was a fascinating two-hour event. It was a chance for political leaders to take on their opponents in an open forum as well as talk directly to the public on a number of key issues; the economy, the NHS, immigration and education. It is also the only time we will see David Cameron and […]
Read more "A look at social media reaction to the #leadersdebate"Social media offers so many opportunities for connectivity. We can debate with people we’ve never met, or share advice across different timezones. At it’s heart, social media is all about people and how they interact. Here’s my own light-hearted, first-hand account. The weekend of Friday 20-22 March brought me much amusement. No, it wasn’t maniacal laughter […]
Read more "Things you might see in Amsterdam: many Mario Bros on a beer bike"Readers will no doubt be aware of the recent video showing showed Manchester United’s Wayne Rooney being ‘knocked out’ by former-teammate and Stoke City defender Phil Bardsley in a kitchen boxing match And, yes that does all sound utterly ridiculous. Filmed on a iPhone by an unidentified friend, the video shows the two sparring before Bardsley lands the […]
Read more "Boxing clever? Wayne Rooney and reputation management"The highly-respected actor, director and photographer (amongst many other things), Leonard Nimoy sadly passed away at the end of February 2015. Best known for his portrayal of Mr. Spock in the Star Trek franchise, he was well-regarded as a man of great wisdom and compassion. He also exuded an exceptional calmness, likely absorbed from his […]
Read more "Quotable: Leonard Nimoy"The drama-filled 90-minutes I endured as Derby County edged out Sheffield Wednesday 3-2, took them to the top of the Championship. As a fan it was draining to watch, but long-term its an excellent result so it allows us to move on and focus on the next game. Away from the pitch, however, it was marketing […]
Read more "Has sponsorship in football gone too far?"Welcome to edition two of Chronicle, featuring Den Of Geek, Krispy Kreme, (oh dear!) Darren Clarke and Colin Bloomfield. Film – The relationship between PR and movie journalists One of my favourite places to visit on the web is Den Of Geek, a leading site for news, reviews and updates on film, TV, games and comics. […]
Read more "Chronicle II: Den Of Geek, Krispy Kreme and more"F1 drivers have always been something of an enigma, be they James Hunt, Niki Lauda, Alain Prost or Michael Schumacher. Ayrton Senna was different. There’s no doubt his early death has added to his legacy, but even then it’s difficult to ignore his philosophical approach to life and racing before that terrible tragedy at Imola in […]
Read more "Quotable: Ayrton Senna"In the first of a new series of posts, I’ll be writing a regular round-up of news, blogs, tweets, images… (you get the idea) that peaked my interest. The items chosen will fit with the blog categories that I post here. Without a further ado, this is Chronicle, edition one: Digital – Hack Farm UX Consultants and Web Design […]
Read more "Chronicle I: Hack Farm, Jenson Button, Star-Lord and more"