Digital engagement is critical for every single business, large or small, across search engines, online advertising and social media. Powerful web tools allow you to research, implement and analyse campaigns, increasing your search ranking and conversion rate; never forgetting to always evaluate, evolve and repeat. One man near the top of the list in search and inbound marketing […]Read more "Quotable: Rand Fishkin"
When the world zigs, zag. Vorsprung durch Technik. Both of these famous advertising sign-offs, for Levi Strauss and Audi respectively, were devised by world-renowned agency, BBH. The ‘H’ is better known as Sir John Hegarty, creative director and founder of the agency, respected across the industry and a man who knows a thing or two thousand. His beliefs are […]Read more "Quotable: Sir John Hegarty"
Viewed by many as the founding father of the Liverpool Football Club we know today, Bill Shankly took the club from mediocrity to glory. He set the standards for all managers to follow. Some achieved greater honours, but none matched his level of inspiration or belief in the ‘Liverpool way’. Of his many defining quotes, one stands […]Read more "Quotable: Bill Shankly"
The follow-up to a previous blog, this article looks at four more examples of exceptional literature, specifically focusing on fantasy and science-fiction: Magician Raymond E. Feist At Crydee, Pug, an orphan boy is apprenticed to a master magician. Suddenly the Kingdom is aswarm with alien invaders, destroying the peace of the kingdom. Pug and his […]Read more "Four great fantasy and science-fiction books"
The Super Bowl is a sporting event talked about worldwide. Super Bowl Sunday unites fans of every NFL franchise into a frenzy of beer, food, beer, excitement, beer, debate and more (beer) as the two best teams of the season seek the ultimate NFL glory. The coverage given to the Super Bowl is like nothing […]Read more "The phenomenon of Super Bowl advertising"
This evening my beloved Derby County announced that Pride Park, their home since 1997, would be renamed the iPro Stadium in a £7 million, 10-year deal. Am I upset at the decision? Furious that we’ve sold out? Inconsolable in disbelief? No. As much as football is the one of the biggest emotional drivers in any […]Read more "Derby County rename Pride Park the iPro Stadium"
There’s no doubt that marketing works. It influences almost every purchasing decision we make. But how often can you pinpoint the exact campaign or advert that led you to that decision? Working for a creative agency all about making marketing happen, I am perhaps more inclined to notice the b2c marketing campaigns and strategies […]Read more "The advertising worked: a moment of self-awareness"
No doubt everyone has seen Coca-Cola’s latest marketing strategy, all about sharing with a friend. If, like me, it has been all over your social media timelines then the strategy has clearly worked in raising awareness of the brand and it’s three main products – Coca-Cola, Diet or Zero. Successful social marketing lets the audience […]Read more "Coca-Cola lets the masses do the talking"
The football world experienced a shock today with the announcement that Manchester United manager, Sir Alex Ferguson, will retire at the end of the 2012/13 season. Supporters wept, arch-rivals rejoiced and the majority of neutrals, myself included, simply applauded the achievements of one of the world’s greatest football managers. Fergie developed a footballing dynasty that […]Read more "A legend lives as the final chapter comes to a close, Sir Alex Ferguson retires"
Together with my colleague Chris Wright at Origination, we put together some thoughts on components that will help your brand succeed. Take a look below:Read more "Five things you need for a successful brand"