There’s no doubt that marketing works. It influences almost every purchasing decision we make. But how often can you pinpoint the exact campaign or advert that led you to that decision? Working for a creative agency all about making marketing happen, I am perhaps more inclined to notice the b2c marketing campaigns and strategies […]Read more "The advertising worked: a moment of self-awareness"
No doubt everyone has seen Coca-Cola’s latest marketing strategy, all about sharing with a friend. If, like me, it has been all over your social media timelines then the strategy has clearly worked in raising awareness of the brand and it’s three main products – Coca-Cola, Diet or Zero. Successful social marketing lets the audience […]Read more "Coca-Cola lets the masses do the talking"
The football world experienced a shock today with the announcement that Manchester United manager, Sir Alex Ferguson, will retire at the end of the 2012/13 season. Supporters wept, arch-rivals rejoiced and the majority of neutrals, myself included, simply applauded the achievements of one of the world’s greatest football managers. Fergie developed a footballing dynasty that […]Read more "A legend lives as the final chapter comes to a close, Sir Alex Ferguson retires"
Together with my colleague Chris Wright at Origination, we put together some thoughts on components that will help your brand succeed. Take a look below:Read more "Five things you need for a successful brand"
As Christmas and the New Year draw ever closer, it can only mean one thing in football – the January transfer window. Here we see the transfer gossip go into overdrive as journalists, pundits and fans alike try to out do each other with their latest ‘scoop’. Sky Sports News treat transfer deadline day with the same […]Read more "Love it or hate it, transfer gossip remains infectious"
This years short list has been revealed for the BBC Sports Personality of the Year 2012 and what can you say but wow? Simply put it is one of the very best for several years. To some perhaps, it may be a surprise once again that no British footballer is in sight. However, I believe […]Read more "Britain stands tall without a footballer in sight"
In a bit of a break from my usual blogs, here’s a much more visual one depicting humourous signage from The Simpsons. Enjoy.Read more "The Simpsons – excellence in signage"
Channel 4 have never been known for shy or retiring programming. Tonight’s ‘The Plane Crash’ was no different. On the face of it, a show dedicated to purposely crashing a Boeing 727 does seem particularly ostentatious. As an average viewer, how do we know this is really necessary and not purely made-for-TV nonsense? Of course […]Read more "Crash testing not for dummies"
One of my favourite sources for entertaining content is Cracked. A site that features humour-based articles, videos, photoshops and more – I visit it daily. The main draw for me is it’s frequent ‘numbers’ articles which raise awareness of fascinating facts and events from a broad range of subjects. Be warned, there can be a […]Read more "Cracking Cracked Content"
There’s no question that London 2012 exceeded the expectations expected by much of the British press and public. The worries expressed before the flame was lit of a potentially poor opening ceremony, problems with security and even concerns over our medal hopes were all blown apart. The Games were outstanding, but the more important task […]Read more "We can only create a London 2012 legacy together"