St. James…where? You mean the Sports Direct Arena

Newcastle United have announced that their 119 year old home of St. James Park is to be renamed the Sports Direct Arena – Sports Arena being the billion pound retail empire headed up by Newcastle owner Mike Ashley. A move that is causing widespread backlash from Newcastle fans, the change has essentially been carried out …

I’ll have the cigarettes with the generic design please

From 1 January 2012, it’s looking increasingly likely that the Australian parliament is to introduce The Plain Packaging Act. This will see all cigarette brands forced to adopt the above proposed designs, which will include graphic health warnings and only small type at the bottom distinguishing their brand. Now what immediately springs to mind is …

The benefits of stadium sponsorship

The new season for the 72 Football League teams kicked off this weekend, including that of promoted club Brighton & Hove Albion who secured a 2-1 win over Doncaster in a fitting opening for their American Express Community Stadium. Otherwise known as The AMEX, Brighton’s new stadium is another example of football clubs adding additional …