Archive: Celebrity marketing – tired trope or misused asset?
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Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy's definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong...
Archive: Celebrity marketing – tired trope or misused asset?
Archive: Celebrity marketing – tired trope or…
Archive: Celebrity marketing – tired trope or misused asset?
Continuing my mini-series assessing the quotes of advertising mogul David Ogilvy, read part one here – David Ogilvy's definition of ‘pure’ advertising is digital PR – I examine his thoughts around the use of celebrity marketing and how the marketing legend might have been wrong...