Find people who will listen

A recent conversation sparked this post

I originally shared this post on LinkedIn.

“I was thinking about that and it reminded me of you.”

This is the most basic principle of marketing which, at its heart, is to make your brand as memorable as possible for when someone needs it.

That same thinking applies when you work alone and need to market yourself... which is ironic when you work in marketing and should be taking your own advice.

Guilty... 😬

Think: “a painter’s house is never painted” but it’s your business and the paint is your own marketing (a perfect analogy because marketing is just pretty pictures, right…? 🙄)

This isn’t easy when you’re supposed to be doing the doing, but end up doing the stuff that supports the doing – from seeking new business to sending invoices and everything in between.

However, this is why it’s so important to remember you’re not alone.

There are plenty of people out there doing something similar right now – but further along their ‘journey’ – especially in marketing.

You can support and lift each other up, or listen to their advice and experiences.

I did the latter last week. Thank you Esther Akers!! 🙌

That quote at the top is something she said during our long-overdue catch-up.

Ultimately, the point is – to anyone currently doing their own thing (or thinking of doing it) – find your people, seek advice and follow your own... then keep showing up.

Good things will happen!

And then you bump into each other in the same week at soft play when you both have the same idea for entertaining/tiring out kids on a Saturday afternoon… just like Esther and I did!