These words by Don Draper have many guises. Business calls it PR. Politics calls it spin. Silicon Valley calls it disruption. Football may as well call it a Jose Mourinho interview. Advertising calls it... advertising? Changing the conversation in many industries is considered an art form; something businesses and politicians pay for the privilege.
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Archive: If you don't like what's being said…
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These words by Don Draper have many guises. Business calls it PR. Politics calls it spin. Silicon Valley calls it disruption. Football may as well call it a Jose Mourinho interview. Advertising calls it... advertising? Changing the conversation in many industries is considered an art form; something businesses and politicians pay for the privilege.