Archive: If you don't like what's being said, change the conversation
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These words by Don Draper have many guises. Business calls it PR. Politics calls it spin. Silicon Valley calls it disruption. Football may as well call it a Jose Mourinho interview. Advertising calls it... advertising? Changing the conversation in many industries is considered an art form; something businesses and politicians pay for the privilege.
Archive: If you don't like what's being said, change the conversation
Archive: If you don't like what's being said…
Archive: If you don't like what's being said, change the conversation
These words by Don Draper have many guises. Business calls it PR. Politics calls it spin. Silicon Valley calls it disruption. Football may as well call it a Jose Mourinho interview. Advertising calls it... advertising? Changing the conversation in many industries is considered an art form; something businesses and politicians pay for the privilege.