Introducing Chapter – my new adventure
Because there's no perfect time, but there is a right time...
Tomorrow I officially work for myself!
Exciting? Yes. Scary? Absolutely. Ready? Definitely.
I’m hugely excited to announce the launch of my own social media consultancy, Chapter.
I’d pondered the idea for years before, but always dismissed it. However, after months of deliberation I realised that there’s never a perfect time to make a big change (such as starting your own business) – but there is a right time.
This is now.
I’m pleased to say my decision comes with tonnes of support from friends, family and former employers.
Thank you to all of them.
I also wanted to share this news with you, one day ahead of my public launch, as a small thank you for reading and subscribing. It means a lot to receive likes and replies each time I post, as well as the occasional in-person conversation when people tell me they’ve read my stuff.
I’m well aware that recently my posts here have been very infrequent, but that will be changing as – somewhat ironically – this new adventure will actually give me more time to write. I really am committed to sharing thoughts and opinions on careers and mentoring as this is still a huge passion of mine, and I want to continue to help as many people as I can.
Thanks for sticking around.
In the meantime, here’s a little bit more about Chapter.
What is Chapter?
Ah, the elevator pitch.
*Deep breath*.
Chapter is a social media consultancy specialising in strategy, coaching, training and management.
Quite honestly, Chapter is me – Dave Endsor.
I’m a social media consultant with 15+ years experience in agency and in-house marketing. I now use that knowledge to help people, teams and businesses approach social media more confidently and strategically – with a clearer sense of purpose.
All of this is done through curiosity, craft and determination, with an emphasis on results and stories with meaning – whatever your sector, goals, challenges or experience.
What will you be doing?
While hugely experienced across multiple marketing disciplines throughout my career, social media is my area of speciality.
I’ll be offering strategy, coaching, training and management services, each with a unique approach and output.
Clients and their teams can use me for all four or just one – I’m flexible.
What’s the plan?
I want to help people, teams and businesses use social media more confidently and strategically – through perceptive and honest advice, personal and practical coaching, and a bit of fun along the way.
Because if we can't have fun at work, what's the point?!
Who will you work for?
Really, anyone who would like my help. I’m experienced across B2B and B2C social, so I understand the unique challenges that businesses face with their marketing efforts.
I also know that what connects brands, regardless of sector or focus, is their need to reach the right audiences and get results that matter.
That’s where I come in.
What’s your experience?
I've developed social media strategies for national housebuilders, internationally renowned schools, software education providers, big pharma brands, events venues and more.
I've coached social media managers to get more from their channels, trained senior leadership teams to improve and build their industry profiles, as well as redeveloped customer service process via social media.
For three years I led social media and content for Blue Light Card, increasing organic impressions on average by 33% year on year. This peaked at a record high of 63 million impressions over 12 months.
There’s a lot more.
What’s something people may not know?
As part of a brilliant account team at a digital marketing and PR agency, I led the launch of the social media channels for the charity of one of Game of Thrones' biggest stars. 🐉
Will you still write here?
Yes. 😁
Where I can read more about Chapter?
There’s a few places.
At the time of writing many may not be populated, but they will soon be.