Archive: @NiveaUK and the power of human-to-human marketing
www.daveendsor.com
Human to human (H2H) is an increasingly popular buzz-phrase in modern marketing. The aim is not to distinguish customers by their category (B2B or B2C) or by some generic demographics, but by developing a relationship with their personality, not their bank account. Social media is where H2H marketing can really shine.
Archive: @NiveaUK and the power of human-to-human marketing
Archive: @NiveaUK and the power of…
Archive: @NiveaUK and the power of human-to-human marketing
Human to human (H2H) is an increasingly popular buzz-phrase in modern marketing. The aim is not to distinguish customers by their category (B2B or B2C) or by some generic demographics, but by developing a relationship with their personality, not their bank account. Social media is where H2H marketing can really shine.