No doubt everyone has seen Coca-Cola's latest marketing strategy, all about sharing with a friend. If, like me, it has been all over your social media timelines then the strategy has clearly worked in raising awareness of the brand and it's three main products - Coca-Cola, Diet or Zero.
One of best ever examples of "I wish I'd thought of that" marketing. Probably only achievable with a brand like Coca-Cola, but it takes some guts to 'debrand' at point of sale.
One of best ever examples of "I wish I'd thought of that" marketing. Probably only achievable with a brand like Coca-Cola, but it takes some guts to 'debrand' at point of sale.