There's no doubt that marketing works. It influences almost every purchasing decision we make. But how often can you pinpoint the exact campaign or advert that led you to that decision? Working for a creative agency all about making marketing happen, I am perhaps more inclined to notice the b2c marketing campaigns and strategies that bombard us every day. I will actively watch television adverts, read the billboards on the drive to work and pay attention to banner advertising online. The latter, from
Even after all these years, I still LOVE Bellroy!