As Brighton reached the Premier League in their new stadium, with sponsored name, I consider the benefits of stadium sponsorship.
Two years after I wrote this, Derby County announced a stadium naming rights deal for Pride Park. From 2013 to 2016 it was known as the iPro Stadium.
It wasn't great but it could have been worse!
Dave, August 2023
Two years after I wrote this, Derby County announced a stadium naming rights deal for Pride Park. From 2013 to 2016 it was known as the iPro Stadium.
It wasn't great but it could have been worse!
Dave, August 2023