10 years ago the Star Wars prequel trilogy limped to a close and the film franchise was as good as dead. Now, it's all change. The history of the films' success is widely known. Ahead of the release of Star Wars in 1977, George Lucas had already rejected a higher director’s salary in favour of retaining all the licensing rights for merchandise and any sequels. In short, the original trilogy made him a very rich man.
Archive: The Force of Star Wars Marketing
Archive: The Force of Star Wars Marketing
Archive: The Force of Star Wars Marketing
10 years ago the Star Wars prequel trilogy limped to a close and the film franchise was as good as dead. Now, it's all change. The history of the films' success is widely known. Ahead of the release of Star Wars in 1977, George Lucas had already rejected a higher director’s salary in favour of retaining all the licensing rights for merchandise and any sequels. In short, the original trilogy made him a very rich man.