If you’ve ever taken part in a rebranding project, chances are you’ve come across the values, vision and mission stage. While this sometimes feels like a game of ‘buzzword bingo’, it’s an important step in finding your brand’s purpose – the statement or belief that underpins all elements of PR, marketing and advertising.
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Archive: The power of purpose
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If you’ve ever taken part in a rebranding project, chances are you’ve come across the values, vision and mission stage. While this sometimes feels like a game of ‘buzzword bingo’, it’s an important step in finding your brand’s purpose – the statement or belief that underpins all elements of PR, marketing and advertising.