2013

Archive: Derby County rename Pride Park the iPro Stadium

This evening my beloved Derby County announced that Pride Park, their home since 1997, would be renamed the iPro Stadium in a £7 million, 10-year deal…

Nov 13, 2013 •

Archive: The advertising worked – a moment of self-awareness

There's no doubt that marketing works. It influences almost every purchasing decision we make. But how often can you pinpoint the exact campaign or…

Jul 10, 2013 •

Archive: Coca-Cola lets the masses do the talking

No doubt everyone has seen Coca-Cola's latest marketing strategy, all about sharing with a friend. If, like me, it has been all over your social media…

Jun 9, 2013 •

Archive: A legend lives as the final chapter comes to a close – Sir Alex Ferguson retires

The football world experienced a shock today with the announcement that Manchester United manager, Sir Alex Ferguson, will retire at the end of the…

May 8, 2013 •

Archive: Five things you need for a successful brand

Together with my colleague Chris Wright at Origination, we put together some thoughts on components that will help your brand succeed. Take a look…

Mar 21, 2013 •

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