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Archive: The Force of Star Wars Marketing
10 years ago the Star Wars prequel trilogy limped to a close and the film franchise was as good as dead.
Dec 20, 2015
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Dave Endsor
Archive: Tears and laughter – how brands use emotional marketing
John Lewis has once again taken hold of the social media conversation with the release of its 2015 Christmas advert. Featuring a cover of Oasis’ Half…
Nov 23, 2015
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Dave Endsor
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Archive: The inspiration behind four company names
Perhaps one of the hardest decisions for anyone starting a new business is what to call the flipping thing. It can have a huge impact as, rightly or…
Nov 9, 2015
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Dave Endsor
Archive: Customer testimonials and crowd-sourced marketing from iZettle
Television advertising is a funny one. I’m sure those of you who watch TV during the day will attest to some of the dross that’s aired in the advert…
Oct 11, 2015
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Dave Endsor
Archive: What do Virgin, Dyson and Blendtec have in common?
Personality and business have been connected ever since industry began. Henry Ford is recognised for revolutionising the car industry, as well as…
Sep 24, 2015
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Dave Endsor
Archive: It may be Innocent, but its guilty of great marketing
By our very nature, humans crave reciprocation. It's seen in the number of mentions celebrities receive from adoring fans each time they tweet, to the…
Sep 16, 2015
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Dave Endsor
1
Archive: Help. Does their marketing need it?
Working in marketing, I find unique inspiration daily. It seems cliché but it's absolutely true. My Feedly is full of digital, branding and retail…
Aug 20, 2015
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Dave Endsor
Archive: Design creativity on Twitter: The Guardian
It's now common place for news and media organisations to create multiple accounts for the different elements of their business.
Jul 31, 2015
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Dave Endsor
Archive: Hardys Wine campaign plays up The Ashes rivalry
If you watched the thrilling Test and ODI series between the England and New Zealand cricket teams, you will have noticed the Hardys Wine idents…
Jun 25, 2015
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Dave Endsor
Archive: @NiveaUK and the power of human-to-human marketing
Human to human (H2H) is an increasingly popular buzz-phrase in modern marketing. The aim is not to distinguish customers by their category (B2B or B2C…
May 14, 2015
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Dave Endsor
Archive: Devil in the detail – HTC, Van Halen and M&M's
The oft quoted phrase 'it's the little things in life that matter' has been going round my head this week; all as a result of my new HTC phone and Van…
Apr 19, 2015
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Dave Endsor
1
Archive: A look at social media reaction to the #leadersdebate
ITV's Leaders' Debate was a fascinating two-hour event. It was a chance for political leaders to take on their opponents in an open forum as well as…
Apr 3, 2015
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Dave Endsor
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