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2016
Archive: What good is social media awareness without action?
In our socially conscious world, jumping on the social media bandwagon is part and parcel of a modern way of life. To be seen to be offended by, or in…
Nov 28, 2016
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Dave Endsor
Archive: Does brand authenticity really matter?
Journalists need proof of it before referencing a new source and politicians aim to hammer the point home at every debate. The same, it's argued, is…
Nov 1, 2016
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Dave Endsor
Archive: The social media dilemma of being a parent
Parenting brings with it so many roles and responsibilities; not least trying to raise a baby into a well-rounded human, (apart from the Kevin years…
Aug 7, 2016
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Dave Endsor
Archive: The reality behind the digital – Pokémon Go redefines gaming (and culture)
More downloads than Tinder and about to surpass Twitter in terms of daily users; no this isn’t Snapchat’s latest surge, or a new social media channel…
Jul 12, 2016
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Dave Endsor
Archive: Poor storytelling hinders successful film marketing
This post hints at spoilers in Star Trek Into Darkness, SPECTRE, Game Of Thrones and Star Wars: The Force Awakens. Film studios have been heavily…
May 20, 2016
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Dave Endsor
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