2016

Archive: What good is social media awareness without action?

In our socially conscious world, jumping on the social media bandwagon is part and parcel of a modern way of life. To be seen to be offended by, or in…

Nov 28, 2016 •

Archive: Does brand authenticity really matter?

Journalists need proof of it before referencing a new source and politicians aim to hammer the point home at every debate. The same, it's argued, is…

Nov 1, 2016 •

Archive: The social media dilemma of being a parent

Parenting brings with it so many roles and responsibilities; not least trying to raise a baby into a well-rounded human, (apart from the Kevin years…

Aug 7, 2016 •

Archive: The reality behind the digital – Pokémon Go redefines gaming (and culture)

More downloads than Tinder and about to surpass Twitter in terms of daily users; no this isn’t Snapchat’s latest surge, or a new social media channel…

Jul 12, 2016 •

Archive: Poor storytelling hinders successful film marketing

This post hints at spoilers in Star Trek Into Darkness, SPECTRE, Game Of Thrones and Star Wars: The Force Awakens. Film studios have been heavily…

May 20, 2016 •

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